Feature
The Longevity Land Grab
VCs are rushing to fund consumer longevity startups. We explore who will build the category-defining longevity platform, and we share our investment criteria for the space.
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Aaron Miller
Brian Reilly
College Sports is Breaking. Here’s How We Fix It.
We explain why college sports' cost crisis is only getting worse, and we propose a blueprint to restructure the system for the long-term
Ben Gardner
Why Travel is the Next Big Opportunity in Sports
Travelers are spending more than ever on sports, but the consumer experience is still broken.
Jacob Westphal
Yash Gupta
Investing in Israeli Sports & Entertainment
Israel’s consumer tech scene is quietly taking off — and sports & entertainment companies are leading the charge.
India: The Next Frontier in Sports and Media (Part I)
The next $1B+ sports, media, and entertainment business will be built in India.
Investing In Creator-Led Brands, At Peak Creator-Led Brand
More creators than ever are launching their own beauty, apparel and F&B products. I provide a framework for investing in creator-led brands, and make some predictions on the future of the space.
The Convergence of Content and Commerce
The walls between content and commerce are crumbling—creating an exciting shift in digital advertising
The $5 Billion Creator HoldCo
As Beast Industries seeks a $5 billion valuation, we explain how creator HoldCos emerged, why they appeal to creators & investors, and how we’d evaluate such an investment.
The NBA x Open AI Deal
When will we see the first deal between a major sports league and a generative AI platform?
Is The Sports Betting Gold Rush Over? (Part II)
In Part I, we explored the opportunity for new sports betting platforms. In Part II, we explain why a wave of new "betting-adjacent" businesses will also emerge.
Why Netflix Will Win in Sports
As Netflix prepares to air their first-ever NFL games on Christmas Day, the media giant continues to think strategically about its live sports strategy
Is The Sports Betting Gold Rush Over (Part 1)
We explore why VCs flocked to invest in sports betting, why investor sentiment then cooled, and why we believe new billion-dollar companies will emerge in the space
What the NBA sees in Latin America
As the NBA explores a Mexico City franchise, we see a LATAM sports industry primed for growth, and room to build the region's own Fanatics, DraftKings and Ticketmaster
YouTubers are Disrupting Sports Content
Creators are redefining who is a sports star and what sports content looks like
What’s The Next Great Sports Video Game?
As AAA sports titles stagnate, I believe the future of sports gaming lies in three areas.
Youth Sports is Serious Business
An analysis of why investors love the youth sports business, why rollups & PE activity are hot, and where I see the next wave of growth opportunities.
The Rise of Venture-Backed Sports Leagues
Record numbers of sports leagues are popping up and raising venture capital. At Will Ventures, here's how we think about investing in emerging leagues.
Private Equity Bets Big on College Sports, and Everybody Wins
As PE firms explore investing in college sports, we believe universities, student-athletes, investors and fans all stand to gain.
What AI Video Means for the Future of Sports
AI-generated video is advancing rapidly. That has major consequences for the sports industry.